When Josiah Go was mentoring entrepreneurs in the late 1980’s and early 1990’s, a few of these entrepreneurs were franchisors and franchisees, unfortunately, when asked, each one gave a different version of how franchising works, arousing the curiosity of Josiah to do a deep dive into the franchising industry. The result is the Mansmith Franchise Diamond Model, where he was invited to share the same to the Philippine Franchising Association (PFA) and the Association of Filipino Franchisers Inc. (AFFI) many times in the past. For the first time, this framework, plus many new materials added, is shared publicly in 6 videos for a limited duration, allowing both existing and aspiring franchisors and franchisees a critical look into the big picture of franchising.
Benefit to Franchisors (or Aspiring Franchisors)
- Original franchising framework developed by the author
- How to evaluate and redirect your franchising model towards greater relevance after after the pandemic
Benefit to Franchisees (or Aspiring Franchisees)
- Know advantages of franchising but only from the right franchisors
- Additional criteria to look for a franchise in the new normal