• 21 Lessons

    40 Ways to Drive Business Growth with 8 Elements to Emerge Stronger After a Downturn

    After months of not being able to maximize your operations, ask yourself the following questions:

    1. Do you know how to recover your lost revenues and create a stronger organization?
    2. Do you know how to grow your company again?
    3. If so, can you identify growth opportunities up to 40 different ways?
  • 10 Lessons

    8 Business Insights In The New Normal

    What should business owners do in the new normal? Record-breaking, best-selling author Josiah Go shares 8 insights you do not want to miss! Key topics range from specific recovery strategies, crafting your marketing message, to what to do before deciding to quit.

  • 4 Lessons

    A New Look on Business Value Creation

    A brand’s value is relative to how its consumers perceive it. Having a compelling value proposition is what clinches the purchase amidst other competing products.

  • 55 Lessons

    Argument-Less Persuasion and Systematic Obstacle Handling

    Of the 9 Buy-in obstacles, only 3 are objections. The 6 get past you. Those are sales you can’t close.

    TIME TO STOP losing business that deserve.

  • 7 Lessons

    Before You Buy or Sell a Franchise

    When Josiah Go was mentoring entrepreneurs in the late 1980’s and early 1990’s, a few of these entrepreneurs were franchisors and franchisees, unfortunately, when asked, each one gave a different version of how franchising works, arousing the curiosity of Josiah to do a deep dive into the franchising industry. The result is the Mansmith Franchise Diamond Model, where he was invited to share the same to the Philippine Franchising Association (PFA) and the Association of Filipino Franchisers Inc. (AFFI) many times in the past. For the first time, this framework, plus many new materials added, is shared publicly in 6 videos for a limited duration, allowing both existing and aspiring franchisors and franchisees a critical look into the big picture of franchising.
  • 9 Lessons

    Brand DNA in the Digital Age

    Brand DNA in the Digital Age Course Introduction: Back to Basics on Brand DNA with a Twist – that is, how does BRAND DNA take…
  • 6 Lessons

    Brand Management: Positioning

    PLAY TO WIN: Brand Positioning and Brand Equity How can brand positioning pivot the entire business and how does brand equity evolve through different positioning?…
  • 9 Lessons

    Business Model Shift

    Your business may have been thriving before the crisis, but now experiencing the reverse –– a free fall that has wiped out gains that you…
  • 39 Lessons

    Crisis Adaptive Selling

    Crisis disrupts the way business is conducted. Ask yourselves these questions: 1. What things, and ways have changed in dealing with customers? 2. How long…