Brand DNA in the Digital Age

Quennie Cua · December 3, 2020

Brand DNA in the Digital Age

Course Introduction:

Back to Basics on Brand DNA with a Twist – that is, how does BRAND DNA take one in the Digital Age?

  1. What are the main components of brand DNA and a deep dive in each?
  2. Gain clarity on importance and roles of brand purpose, positioning, promise, personality, and identity to shaping brand strategy.
  3. See actual examples of brand DNA of major brands and how their advertising communication have brought this to life.

Study at your preferred time, in your preferred space.

Benefits to the Participants

  • Gain clarity on each component of the Brand DNA and how they interact with brand and market.
  • Highly actionable and practical examples to apply learnings to the company setting

Target Participants:

  • For Junior Brand managers – a good grounding with case examples
  • For Senior Brand managers – a refresh and opportunity to check back if your current brand DNA is in sync with the Digital convergence
  • SME and MSME Entrepreneurs who are in charge of a start-up or ongoing enterprise.

About Instructor

Quennie Cua

Quennie Cua is the Chief Marketing Strategist of Mansmith and Fielders, Inc. She is the Managing Director of QMD Wellness Inc, and Director of BrainFit Philippines. Quennie has over 20 years of Digital, Sales/Marketing, and Brand Building experience. She is formerly the Vice President of Marketing of the SM Store handling 72 branches nationwide. Prior to that, she is the Marketing Head of Abbott Nutrition and Brand Manager and System Manager of Procter & Gamble.

6 Courses

Not Enrolled

Course Includes

  • 9 Lessons
  • Course Certificate


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