• 21 Lessons

    40 Ways to Drive Business Growth with 8 Elements to Emerge Stronger After a Downturn

    After months of not being able to maximize your operations, ask yourself the following questions:

    1. Do you know how to recover your lost revenues and create a stronger organization?
    2. Do you know how to grow your company again?
    3. If so, can you identify growth opportunities up to 40 different ways?
  • 4 Lessons

    A New Look on Business Value Creation

    A brand’s value is relative to how its consumers perceive it. Having a compelling value proposition is what clinches the purchase amidst other competing products.

  • 9 Lessons

    Brand DNA in the Digital Age

    Brand DNA in the Digital Age Course Introduction: Back to Basics on Brand DNA with a Twist – that is, how does BRAND DNA take…
  • 6 Lessons

    Brand Management: Positioning

    PLAY TO WIN: Brand Positioning and Brand Equity How can brand positioning pivot the entire business and how does brand equity evolve through different positioning?…
  • 8 Lessons

    Digital Marketing During Turbulent Times

    During this turbulent times, upskill your team with the shifts in digital marketing and what you can do digitally to make a big come back. Learn Digital Marketing During Turbulent Times with Mansmith Chief Digital Strategist Donald Lim and Mansmith Chief Innovation Strategist Josiah Go, in this quick guide, direct-to-the-point answers to your most frequently asked questions.

  • 4 Lessons

    Insights-Driven Business Turnarounds

    Many big ideas and great products came from simple, mind-opening insights. Insighting is about finding new truths and connecting the dots. Companies and marketers without…
  • 6 Lessons

    Low Cost Social Media Advertising

    A quick guide on advertising on Facebook: It’s instructional — a step-by-step, sequential training! Tips from a digital marketing expert on the watch outs and…
  • 8 Lessons

    Marketing Strategy for Schools

    In this low touch economy, schools had to quickly adjust, with those prepared more successful than others. A common misconception is looking at marketing as a magic wand without understanding its pre requisites. Unless the foundations of schools have been crafted solidly, no amount of marketing “quick fix” can sell a bad product, in fact, it will even accelerate its demise. Josiah Go, the most awarded business educator in the Philippines and co-author of the best-selling book “Principles and Practices of Marketing in the Philippine Setting” shares cases of innovative schools that clearly stood out, cites dislikes and wish list from students and alumni while working on school marketing projects and recommends what schools can do to improve its brand equity.

  • 4 Lessons

    New Marketing Strategies in the New Normal for Different Industries

    An interesting exchange of observed new practices and norms of shoppers and human psyche alike leading to implications on new marketing strategies for businesses across different industries (food service/restaurant, food retail, non-food/fashion retail, manufacturing, travel/hospitality, healthcare, real-estate, education, etc.).

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