PLAY TO WIN: Brand Positioning and Brand Equity
How can brand positioning pivot the entire business and how does brand equity evolve through different positioning?
- Learn the Framework and Steps on mapping out and identifying your formidable positioning.
- Understand the different components of brand equity:
- Building up the holy grail of brand loyalty.
Study at your preferred time, in your preferred space.
Benefits to the Participants
- Gain different perspectives on looking at WHERE YOU PLAY and HOW TO DIFFERENTIATE
- Highly actionable and practical examples to apply learnings to the company setting.
- For Junior Brand managers – a good grounding with case examples
- For Senior Brand managers – a refresh and opportunity to check back if your current brand DNA is in sync with the digital convergence
- SME and MSME Entrepreneurs who are in charge of a start-up or ongoing enterprise.