A New Look on Business Value Creation

A brand’s value is relative to how its consumers perceive it. Having a compelling value proposition is what clinches the purchase amidst other competing products.

Quennie Cua · December 3, 2020

A brand’s value is relative to how its consumers perceive it. Having a compelling value proposition is what clinches the purchase amidst other competing products.

In situations where there’s major macro economic shifts that can alter consumer behaviour and perceptions or in cases of new competitive entrants that successfully carved out market share – a revisit on one’s brand value proposition is imperative.

Benefits to Companies:

  • Understand the different types of value one can create for customers.
  • Learn the steps and framework on assessing and reframing the value proposition.
  • Know how to create and also capture value.

Benefits to Participants:

  • Use practical ways and tools to validate your value proposition.
  • Know how to reframe current value and capture potential value.

About Instructor

Quennie Cua

Quennie Cua is the Chief Marketing Strategist of Mansmith and Fielders, Inc. She is the Managing Director of QMD Wellness Inc, and Director of BrainFit Philippines. Quennie has over 20 years of Digital, Sales/Marketing, and Brand Building experience. She is formerly the Vice President of Marketing of the SM Store handling 72 branches nationwide. Prior to that, she is the Marketing Head of Abbott Nutrition and Brand Manager and System Manager of Procter & Gamble.

6 Courses

Not Enrolled

Course Includes

  • 4 Lessons
  • 6 Topics
  • Course Certificate

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A special subsidy for COVID-19 affected companies is available.