Marketing Strategy for Schools

In this low touch economy, schools had to quickly adjust, with those prepared more successful than others. A common misconception is looking at marketing as a magic wand without understanding its pre requisites. Unless the foundations of schools have been crafted solidly, no amount of marketing “quick fix” can sell a bad product, in fact, it will even accelerate its demise. Josiah Go, the most awarded business educator in the Philippines and co-author of the best-selling book “Principles and Practices of Marketing in the Philippine Setting” shares cases of innovative schools that clearly stood out, cites dislikes and wish list from students and alumni while working on school marketing projects and recommends what schools can do to improve its brand equity.

Josiah Go · December 3, 2020

In this low touch economy, schools had to quickly adjust, with those prepared more successful than others. A common misconception is looking at marketing as a magic wand without understanding its pre requisites. Unless the foundations of schools have been crafted solidly, no amount of marketing “quick fix” can sell a bad product, in fact, it will even accelerate its demise. Josiah Go, the most awarded business educator in the Philippines and co-author of the best-selling book “Principles and Practices of Marketing in the Philippine Setting” shares cases of innovative schools that clearly stood out, cites dislikes and wish list from students and alumni while working on school marketing projects and recommends what schools can do to improve its brand equity.

(Disclosure: This course is not about marketing tactics like how to do website, Facebook or search engine, but about the strategy of being relevant and crafting key differentiation that matters. It is also not about benchmarking to operate the same way as other schools but to stand out and be different in the school market. Highly recommended to school officials in charge of strategy or with enrollment or bottom line responsibility.)

Benefit to Schools

  • Act on what it means to have a quality educational institution.
  • A list of 21 expectations in 4 clusters, many of which are often missed or ignored as unimportant.

Benefit to Participants

  • Know what key areas to pay attention to in order to do a good marketing job.
  • 9 reflection exercises included, dispersed at the end of each topic.

About Instructor

Josiah Go

Josiah Go is the Chairman and Chief Innovation Strategist of Mansmith and Fielders, Inc., and Chairman of Waters Philippines (the market leader in the direct selling of premium home water purifiers in the Philippines). He is Chairman / Vice Chairman / Director of over a dozen companies. He is thought leader with 18 bestselling and recordbreaking marketing and entrepreneurship books, as well as the most awarded business educator of the Philippines having been recognized as one of the Agora Awardees in 1994, one of the Ten Outstanding Young Men (TOYM) of the Philippines in 2001, one of the Ten Outstanding Young Persons (TOYP) of the World in 2002 (the 1st and only Filipino in Business Education given by World JCI in a competition of over 1,000 TOYMs), and one of only two Lifetime Achievement Awardees by the Association of Marketing Educators (2007), the youngest marketing educator to be bestowed this honor. He was also given the Brand Leadership Award during the World Brand Congress in India (2009). His accomplishments were recognized by the international community where he has been included in the 10th edition of the International Who’s Who of Intellectuals (England). He is an Executive Scholar of the Kellogg Business School (in Marketing and Sales Management) as well as the MIT Sloan (in Strategy and Innovation). He also took advance marketing programs at Harvard, Wharton and at the London Business School.

8 Courses

+59 enrolled
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Course Includes

  • 8 Lessons
5 1 Reviews

Reviews

by sirdax May 4, 2020

The course is professionally made. I have learned a lot and have gained lots of insights. This course has strengthened my motivation to do more for our beloved school. Thank you so much Sir Josiah. You are indeed an amazing marketing and strategy expert.

Register to an online course today.

A special subsidy for COVID-19 affected companies is available.