Many big ideas and great products came from simple, mind-opening insights. Insighting is about finding new truths and connecting the dots. Companies and marketers without insights suffer from a cut-and-paste dilemma, with nothing new to offer. Learn how to generate insights and use it to drive innovation for the company.
Benefits to Companies
- Identify sources of ideas for a new product, service or initiative.
- Learn about quick and cheap ways to generate insights and test concepts.
- Create a disciplined process in understanding customer’s needs and wants.
Benefits to Participants:
- Use practical ways and tools to generate insights.
- Avoid traps and pitfalls in insight mining.