Insights-Driven Business Turnarounds

Quennie Cua · December 3, 2020

Many big ideas and great products came from simple, mind-opening insights. Insighting is about finding new truths and connecting the dots. Companies and marketers without insights suffer from a cut-and-paste dilemma, with nothing new to offer. Learn how to generate insights and use it to drive innovation for the company.

Benefits to Companies

  • Identify sources of ideas for a new product, service or initiative.
  • Learn about quick and cheap ways to generate insights and test concepts.
  • Create a disciplined process in understanding customer’s needs and wants.

Benefits to Participants:

  • Use practical ways and tools to generate insights.
  • Avoid traps and pitfalls in insight mining.



About Instructor

Quennie Cua

Quennie Cua is the Chief Marketing Strategist of Mansmith and Fielders, Inc. She is the Managing Director of QMD Wellness Inc, and Director of BrainFit Philippines. Quennie has over 20 years of Digital, Sales/Marketing, and Brand Building experience. She is formerly the Vice President of Marketing of the SM Store handling 72 branches nationwide. Prior to that, she is the Marketing Head of Abbott Nutrition and Brand Manager and System Manager of Procter & Gamble.

6 Courses

Not Enrolled

Course Includes

  • 4 Lessons
  • 5 Topics
  • Course Certificate
5 1 Reviews


by janellecua April 29, 2021

I am a firm believer of generating insights and using data to better market products. I have been applying it to my entire career in various industries and this course is a great refresher as I embark to apply it in my sister’s home bakery business. I would have loved though to know more about actual digital tools for data analytics and do social listening. These are big words for small businesses and we want to upgrade our insighting strategies from mere FGD’s and surveys to something that is actionable yet not too complex that would need to purchase a software. Quennie displayed expertise in her area and all her examples are a great way of modeling how we can be curious and at the same time listen closely without our judgments getting in the way.