Entrepreneurship , Pro ,

Before You Buy or Sell a Franchise

When Josiah Go was mentoring entrepreneurs in the late 1980’s and early 1990’s, a few of these entrepreneurs were franchisors and franchisees, unfortunately, when asked, each one gave a different version of how franchising works, arousing the curiosity of Josiah to do a deep dive into the franchising industry. The result is the Mansmith Franchise Diamond Model, where he was invited to share the same to the Philippine Franchising Association (PFA) and the Association of Filipino Franchisers Inc. (AFFI) many times in the past. For the first time, this framework, plus many new materials added, is shared publicly in 6 videos for a limited duration, allowing both existing and aspiring franchisors and franchisees a critical look into the big picture of franchising.

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Josiah Go · December 3, 2020

Benefit to Franchisors (or Aspiring Franchisors)

Original franchising framework developed by the author
How to evaluate and redirect your franchising model towards greater relevance after after the pandemic

Benefit to Franchisees (or Aspiring Franchisees)

Know advantages of franchising but only from the right franchisors
Additional criteria to look for a franchise in the new normal

Course Content

Course Introduction

Introduction to Before You Buy or Sell a Franchise After Covid

Module 1

How Franchising Works

Module 2

Needs and wants of franchisors and franchisees

Module 3

Mitigating risks in franchising

Module 4

The Franchising Business Model After COVID

Module 5

How to have a franchisee-driven business model

Evaluation Form

Before You Buy or Sell a Franchise After Covid: Evaluation Form

About Instructor

Josiah Go

Josiah Go is the Chairman and Chief Innovation Strategist of Mansmith and Fielders, Inc., and Chairman of Waters Philippines (the market leader in the direct selling of premium home water purifiers in the Philippines). He is Chairman / Vice Chairman / Director of over a dozen companies. He is thought leader with 18 bestselling and recordbreaking marketing and entrepreneurship books, as well as the most awarded business educator of the Philippines having been recognized as one of the Agora Awardees in 1994, one of the Ten Outstanding Young Men (TOYM) of the Philippines in 2001, one of the Ten Outstanding Young Persons (TOYP) of the World in 2002 (the 1st and only Filipino in Business Education given by World JCI in a competition of over 1,000 TOYMs), and one of only two Lifetime Achievement Awardees by the Association of Marketing Educators (2007), the youngest marketing educator to be bestowed this honor. He was also given the Brand Leadership Award during the World Brand Congress in India (2009). His accomplishments were recognized by the international community where he has been included in the 10th edition of the International Who’s Who of Intellectuals (England). He is an Executive Scholar of the Kellogg Business School (in Marketing and Sales Management) as well as the MIT Sloan (in Strategy and Innovation). He also took advance marketing programs at Harvard, Wharton and at the London Business School.

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