Mansmith Chief Alliance Strategist, Ramon Barredo discusses the key concepts, frameworks, roles, and competencies needed in order to forge successful, strategic partnerships.

Sales Promotion as part of the marketing mix is a great tool to help in the recovery effort of brands and businesses. With the right elements and techniques, it is win-win both from the perspective of the manufacturer and the retailer. In this quick guide, Ramon Barredo, Mansmith Chief Alliance Strategist, will answer key questions like what makes a good sales promo, what are critical issues that should be addressed when going sales promo, when should you NOT have a sales promo, and so forth. With special participation of Josiah Go.