Brand Management: Positioning

PLAY TO WIN: Brand Positioning and Brand Equity

How can brand positioning pivot the entire business and how does brand equity evolve through different positioning?

1. Learn the Framework and Steps on mapping out and identifying your formidable positioning.
2. Understand the different components of brand equity:
3. Building up the holy grail of brand loyalty.

Study at your preferred time, in your preferred space.

Benefits to the Participants

• Gain different perspectives on looking at WHERE YOU PLAY and HOW TO DIFFERENTIATE
• Highly actionable and practical examples to apply learnings to the company setting.

Target Participants:

• For Junior Brand managers – a good grounding with case examples
• For Senior Brand managers – a refresh and opportunity to check back if your current brand DNA is in sync with the digital convergence
• SME and MSME Entrepreneurs who are in charge of a start-up or ongoing enterprise.