Key Account Management During And After Pandemic

Emilio Macasaet III · December 3, 2020

About Instructor

Emilio Macasaet III

Emilio Macasaet III is the Chairman and CEO of FIELD PARTNERS INC., and Partner and Chief Channel Marketing Strategist of Mansmith and Fielders, Inc. He is he best-selling author of "Distributor Management: Winning Tools in Managing Distributors as Partners", the first ever book on distributor management in the Philippine Market, "6 Steps To Effective Key Account Management", and the newly launched book, "Fundamentals of Trade Marketing". He brings with him very extensive and intensive corporate experiences gained from both local and multinational companies like Gillette, Nestle, L'Oreal, Metrolab and RFM Corporation where he was Vice President of Sales & Distribution division. He obtained his MBA from Ateneo De Manila University and took his Doctor in Business Administration at De La Salle Graduate School of Business where he was a former MBA professor in Distribution Management. Currently, he is adjunct Professor in Marketing Management and Brand Management at the Ateneo Graduate School of Business (AGSB). He has attended an executive program on Marketing Channels at Kellogg School of Management, Northwestern University, Chicago; and other special programs at Singapore Institute of Management (SIM), Singapore, and Shopper Marketing Research at the Burke Institute, USA.

3 Courses

Not Enrolled
PHP 2,888

Course Includes

  • 22 Lessons
  • Course Certificate
5 1 Reviews


by Joel Cacanindin April 29, 2021

We must adapt to the changes and this course is a great guide to succeed on this journey. My sincere thanks to Sir Emilio Macasaet for the wisdom in the new approach to KAM.