Brand DNA in the Digital Age Course Introduction: Back to Basics on Brand DNA with a Twist – that is, how does BRAND DNA take…

PLAY TO WIN: Brand Positioning and Brand Equity How can brand positioning pivot the entire business and how does brand equity evolve through different positioning?…

Your business may have been thriving before the crisis, but now experiencing the reverse –– a free fall that has wiped out gains that you…

Crisis disrupts the way business is conducted. Ask yourselves these questions: 1. What things, and ways have changed in dealing with customers? 2. How long…

Is your sales territory prepared for a crisis? The recent strings of seismic events caught many sales territory managers badly off guard. For many companies,…

Under the new normal conditions, things will be different on how to lead and manage your organization.  RESILIENCY is a core skill needed by the…

During this turbulent times, upskill your team with the shifts in digital marketing and what you can do digitally to make a big come back. Learn Digital Marketing During Turbulent Times with Mansmith Chief Digital Strategist Donald Lim and Mansmith Chief Innovation Strategist Josiah Go, in this quick guide, direct-to-the-point answers to your most frequently asked questions.

Learn how to do direct selling in this new normal!

• New ways of prospecting and recruiting
• New ways of Training people
• Psychology of motivation in this new normal
• Sustaining interest in an increasingly noisy, digital environment.
• Creating loyalty and affiliation with and for your organization in low touch environment