7 Lessons
When Josiah Go was mentoring entrepreneurs in the late 1980’s and early 1990’s, a few of these entrepreneurs were franchisors and franchisees, unfortunately, when asked, each one gave a different version of how franchising works, arousing the curiosity of Josiah to do a deep dive into the franchising industry. The result is the Mansmith Franchise Diamond Model, where he was invited to share the same to the Philippine Franchising Association (PFA) and the Association of Filipino Franchisers Inc. (AFFI) many times in the past. For the first time, this framework, plus many new materials added, is shared publicly in 6 videos for a limited duration, allowing both existing and aspiring franchisors and franchisees a critical look into the big picture of franchising.
