There are three important mandates during and post crisis — preserve cash, improve revenues and lower breakeven point. Innovation can help make these three happen simultaneously. Mansmith’s Chief Innovation Strategist Josiah Go has gathered over a dozen case studies to show you patterns on how you can innovate in your company

Many big ideas and great products came from simple, mind-opening insights. Insighting is about finding new truths and connecting the dots. Companies and marketers without…

What is the importance of having a strong Emotional Quotient (EQ) at this time? The demands of corporate life and entrepreneurs have become so complex…

After this pandemic, one of the key steps to recovery is business development and you can only do that when your team shares the same…

A quick guide on advertising on Facebook: It’s instructional — a step-by-step, sequential training! Tips from a digital marketing expert on the watch outs and…

Skill and luck are involved in making a sale. If luck represents the unknown elements and skill the ability to find out what those unknowns are, then whoever is capable to discover more unknowns faster than competitors, gains control and relies less on luck when selling.