Insights-Driven Business Turnarounds

Many big ideas and great products came from simple, mind-opening insights. Insighting is about finding new truths and connecting the dots. Companies and marketers without…

A New Look on Business Value Creation

A brand’s value is relative to how its consumers perceive it. Having a compelling value proposition is what clinches the purchase amidst other co…

Brand DNA in the Digital Age

Brand DNA in the Digital Age Course Introduction: Back to Basics on Brand DNA with a Twist – that is, how does BRAND DNA take…

Brand Management: Positioning

PLAY TO WIN: Brand Positioning and Brand Equity How can brand positioning pivot the entire business and how does brand equity evolve through different positioning?…