Insights-Driven Business Turnarounds

Many big ideas and great products came from simple, mind-opening insights. Insighting is about finding new truths and connecting the dots. Companies and marketers without…

A New Look on Business Value Creation

A brand’s value is relative to how its consumers perceive it. Having a compelling value proposition is what clinches the purchase amidst other co…

Business Model Shift

Your business may have been thriving before the crisis, but now experiencing the reverse –– a free fall that has wiped out gains that you…

How to Innovate While Cutting Costs

There are three important mandates during and post crisis — preserve cash, improve revenues and lower breakeven point. Innovation can help make thes…