After months of not being able to maximize your operations, ask yourself the following questions:

1. Do you know how to recover your lost revenues and create a stronger organization?
2. Do you know how to grow your company again?
3. If so, can you identify growth opportunities up to 40 different ways?

A brand’s value is relative to how its consumers perceive it. Having a compelling value proposition is what clinches the purchase amidst other competing products.

Brand DNA in the Digital Age Course Introduction: Back to Basics on Brand DNA with a Twist – that is, how does BRAND DNA take…

PLAY TO WIN: Brand Positioning and Brand Equity How can brand positioning pivot the entire business and how does brand equity evolve through different positioning?…

During this turbulent times, upskill your team with the shifts in digital marketing and what you can do digitally to make a big come back. Learn Digital Marketing During Turbulent Times with Mansmith Chief Digital Strategist Donald Lim and Mansmith Chief Innovation Strategist Josiah Go, in this quick guide, direct-to-the-point answers to your most frequently asked questions.

Many big ideas and great products came from simple, mind-opening insights. Insighting is about finding new truths and connecting the dots. Companies and marketers without…

A quick guide on advertising on Facebook: It’s instructional — a step-by-step, sequential training! Tips from a digital marketing expert on the watch outs and…

In this low touch economy, schools had to quickly adjust, with those prepared more successful than others. A common misconception is looking at marketing as a magic wand without understanding its pre requisites. Unless the foundations of schools have been crafted solidly, no amount of marketing “quick fix” can sell a bad product, in fact, it will even accelerate its demise. Josiah Go, the most awarded business educator in the Philippines and co-author of the best-selling book “Principles and Practices of Marketing in the Philippine Setting” shares cases of innovative schools that clearly stood out, cites dislikes and wish list from students and alumni while working on school marketing projects and recommends what schools can do to improve its brand equity.

An interesting exchange of observed new practices and norms of shoppers and human psyche alike leading to implications on new marketing strategies for businesses across different industries (food service/restaurant, food retail, non-food/fashion retail, manufacturing, travel/hospitality, healthcare, real-estate, education, etc.).