list of courses

Skill and luck are involved in making a sale. If luck represents the unknown elements and skill the ability to find out what those unknowns are, then whoever is capable to discover more unknowns faster than competitors, gains control and relies less on luck when selling.

In this low touch economy, schools had to quickly adjust, with those prepared more successful than others. A common misconception is looking at marketing as a magic wand without understanding its pre requisites. Unless the foundations of schools have been crafted solidly, no amount of marketing “quick fix” can sell a bad product, in fact, it will even accelerate its demise. Josiah Go, the most awarded business educator in the Philippines and co-author of the best-selling book “Principles and Practices of Marketing in the Philippine Setting” shares cases of innovative schools that clearly stood out, cites dislikes and wish list from students and alumni while working on school marketing projects and recommends what schools can do to improve its brand equity.

An interesting exchange of observed new practices and norms of shoppers and human psyche alike leading to implications on new marketing strategies for businesses across different industries (food service/restaurant, food retail, non-food/fashion retail, manufacturing, travel/hospitality, healthcare, real-estate, education, etc.).