A New Look on Business Value Creation
A brand’s value is relative to how its consumers perceive it. Having a compelling value proposition is what clinches the purchase amidst other co…
Course Category: Pro
Business Model Shift
Your business may have been thriving before the crisis, but now experiencing the reverse –– a free fall that has wiped out gains that you…
Managing Sales Conversations & Surgical Discovery
Skill and luck are involved in making a sale. If luck represents the unknown elements and skill the ability to find out what those unknowns are, th…
40 Ways to Drive Business Growth with 8 Elements to Emerge Stronger After a Downturn
After months of not being able to maximize your operations, ask yourself the following questions:
8 Business Insights In The New Normal
What should business owners do in the new normal? Record-breaking, best-selling author Josiah Go shares 8 insights you do not want to miss! Key top…
Brand DNA in the Digital Age
Brand DNA in the Digital Age Course Introduction: Back to Basics on Brand DNA with a Twist – that is, how does BRAND DNA take…
Brand Management: Positioning
PLAY TO WIN: Brand Positioning and Brand Equity How can brand positioning pivot the entire business and how does brand equity evolve through different positioning?…
Crisis Adaptive Selling
Crisis disrupts the way business is conducted. Ask yourselves these questions: 1. What things, and ways have changed in dealing with customers? 2. How long…
Operations Management For Remote Teams
For most companies, this is your first time operating and launching a work from home arrangement. In this quick guide, you will learn the 3R framew…
How to Innovate While Cutting Costs
There are three important mandates during and post crisis — preserve cash, improve revenues and lower breakeven point. Innovation can help make thes…