Brand Management: Positioning
PLAY TO WIN: Brand Positioning and Brand Equity How can brand positioning pivot the entire business and how does brand equity evolve through different positioning?…
PLAY TO WIN: Brand Positioning and Brand Equity How can brand positioning pivot the entire business and how does brand equity evolve through different positioning?…
For most companies, this is your first time operating and launching a work from home arrangement. In this quick guide, you will learn the 3R framew…
In this new reality, how do you redefine the roles of key account managers and how do you build their competencies to manager their customers’…
Project management is a critical skill especially in this new landscape as more companies are trying out new business strategies. Project managemen…
An interesting exchange of observed new practices and norms of shoppers and human psyche alike leading to implications on new marketing strategies …
Mansmith Chief Alliance Strategist, Ramon Barredo discusses the key concepts, frameworks, roles, and competencies needed in order to forge successful, strategic partnerships.
Although online learning has been around since the 1990s, global events have put more urgency and weight to shifting classroom courses to a digital platform.…
Under the new normal conditions, things will be different on how to lead and manage your organization. RESILIENCY is a core skill needed by the…
A quick guide on advertising on Facebook: It’s instructional — a step-by-step, sequential training! Tips from a digital marketing expert on the watch outs and…