Using Sales Promotion to Accelerate Your Recovery
Sales Promotion as part of the marketing mix is a great tool to help in the recovery effort of brands and businesses. With the right elements and tech…
Course Tag: stay relevant
Crisis Proofing Your Sales Territory
Is your sales territory prepared for a crisis? The recent strings of seismic events caught many sales territory managers badly off guard. For many companies,…
Argument-Less Persuasion and Systematic Obstacle Handling
Of the 9 Buy-in obstacles, only 3 are objections. The 6 get past you. Those are sales you can’t close.
TIME TO STOP losing business that …
Brand DNA in the Digital Age
Brand DNA in the Digital Age Course Introduction: Back to Basics on Brand DNA with a Twist – that is, how does BRAND DNA take…
Brand Management: Positioning
PLAY TO WIN: Brand Positioning and Brand Equity How can brand positioning pivot the entire business and how does brand equity evolve through different positioning?…
Moving Your Training From On-site to Online
Although online learning has been around since the 1990s, global events have put more urgency and weight to shifting classroom courses to a digital platform.…
Distributor Management
How do you influence your distributors to commit to a more collaborative relationship especially in such a time as this? The mounting pressures to deliver…
