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In this low touch economy, schools had to quickly adjust, with those prepared more successful than others. A common misconception is looking at marketing as a magic wand without understanding its pre requisites. Unless the foundations of schools have been crafted solidly, no amount of marketing “quick fix” can sell a bad product, in fact, it will even accelerate its demise. Josiah Go, the most awarded business educator in the Philippines and co-author of the best-selling book “Principles and Practices of Marketing in the Philippine Setting” shares cases of innovative schools that clearly stood out, cites dislikes and wish list from students and alumni while working on school marketing projects and recommends what schools can do to improve its brand equity.
An interesting exchange of observed new practices and norms of shoppers and human psyche alike leading to implications on new marketing strategies for businesses across different industries (food service/restaurant, food retail, non-food/fashion retail, manufacturing, travel/hospitality, healthcare, real-estate, education, etc.).
For most companies, this is your first time operating and launching a work from home arrangement. In this quick guide, you will learn the 3R framework-- consisting of practical tools for first time leaders in work from home set-up.
Project management is a critical skill especially in this new landscape as more companies are trying out new business strategies. Project management skills can create a more focused execution and feedback mechanism to the whole organization resulting in a faster, solution-driven and seamless execution of your latest company strategy.
Your selling method might be obsolete. Switch to Selling Science and Mechanics. Significantly increase your sales performance. Stop turning off the customer. Gain control over client decisions.
