Using Sales Promotion to Accelerate Your Recovery
Sales Promotion as part of the marketing mix is a great tool to help in the recovery effort of brands and businesses. With the right elements and tech…
Course Category: Marketing
Insights-Driven Business Turnarounds
Many big ideas and great products came from simple, mind-opening insights. Insighting is about finding new truths and connecting the dots. Companies and marketers without…
Digital Marketing During Turbulent Times
During this turbulent times, upskill your team with the shifts in digital marketing and what you can do digitally to make a big come back. Learn Di…
A New Look on Business Value Creation
A brand’s value is relative to how its consumers perceive it. Having a compelling value proposition is what clinches the purchase amidst other co…
40 Ways to Drive Business Growth with 8 Elements to Emerge Stronger After a Downturn
After months of not being able to maximize your operations, ask yourself the following questions:
Brand DNA in the Digital Age
Brand DNA in the Digital Age Course Introduction: Back to Basics on Brand DNA with a Twist – that is, how does BRAND DNA take…
Brand Management: Positioning
PLAY TO WIN: Brand Positioning and Brand Equity How can brand positioning pivot the entire business and how does brand equity evolve through different positioning?…
New Marketing Strategies in the New Normal for Different Industries
An interesting exchange of observed new practices and norms of shoppers and human psyche alike leading to implications on new marketing strategies …
Marketing Strategy for Schools
In this low touch economy, schools had to quickly adjust, with those prepared more successful than others. A common misconception is looking at mar…
Low Cost Social Media Advertising
A quick guide on advertising on Facebook: It’s instructional — a step-by-step, sequential training! Tips from a digital marketing expert on the watch outs and…