Insights-Driven Business Turnarounds

Many big ideas and great products came from simple, mind-opening insights. Insighting is about finding new truths and connecting the dots. Companies and marketers without…

A New Look on Business Value Creation

A brand’s value is relative to how its consumers perceive it. Having a compelling value proposition is what clinches the purchase amidst other co…

Brand Management: Positioning

PLAY TO WIN: Brand Positioning and Brand Equity How can brand positioning pivot the entire business and how does brand equity evolve through different positioning?…

Marketing Strategy for Schools

In this low touch economy, schools had to quickly adjust, with those prepared more successful than others. A common misconception is looking at mar…