Courses

  • 4 Lessons

    A New Look on Business Value Creation

    A brand’s value is relative to how its consumers perceive it. Having a compelling value proposition is what clinches the purchase amidst other competing products.

  • 9 Lessons

    Brand DNA in the Digital Age

    Brand DNA in the Digital Age Course Introduction: Back to Basics on Brand DNA with a Twist – that is, how does BRAND DNA take…
  • 6 Lessons

    Brand Management: Positioning

    PLAY TO WIN: Brand Positioning and Brand Equity How can brand positioning pivot the entire business and how does brand equity evolve through different positioning?…
  • 14 Lessons

    Developing a Resilient Sales Force

    Under the new normal conditions, things will be different on how to lead and manage your organization.  RESILIENCY is a core skill needed by the…
  • 8 Lessons

    Digital Marketing During Turbulent Times

    During this turbulent times, upskill your team with the shifts in digital marketing and what you can do digitally to make a big come back. Learn Digital Marketing During Turbulent Times with Mansmith Chief Digital Strategist Donald Lim and Mansmith Chief Innovation Strategist Josiah Go, in this quick guide, direct-to-the-point answers to your most frequently asked questions.

  • 4 Lessons

    Direct Selling

    Learn how to do direct selling in this new normal!
    • New ways of prospecting and recruiting
    • New ways of Training people
    • Psychology of motivation in this new normal
    • Sustaining interest in an increasingly noisy, digital environment.
    • Creating loyalty and affiliation with and for your organization in low touch environment
  • 4 Lessons

    Disruptions and Business Continuity Planning

    More than 90% of companies did not have business continuity planning, hence, during the COVID pandemic, it took most companies quite a while to operate…
  • 12 Lessons

    Entrepreneurship in the New Normal: Growing From Failures

    Most entrepreneurs are still suffering because of the health protocols and restrictions. The lack of revenues, but with ongoing costs, will force them to make choices before cash runs dry. This online seminar will help entrepreneurs make deliberate choices, not impulsive ones.

     

     

  • 3 Lessons

    High Impact Story Selling in a Low Touch Economy

    How do we create and share stories online, particularly in the new normal whereby you won’t be able to have the opportunity to make the usual standard physical on-premise presentation? In this Q&A with Ramon Barredo, Mansmith Chief Alliance Strategist, he will answer questions on how to you can do high-impact selling in this low touch economy.